TMCnet: True Influence® Partners With The Trade Desk To Make Digital Advertising More Effective

Princeton, NJ, December 7, 2021 /PRNewswire/ True Influence®, powered by MeritB2B, a leading provider of data-driven sales and marketing solutions, today announced that it has partnered with The Trade Desk (NASDAQ: TTD), a leading global advertising technology company, as an essential media buying platform. For automated True Influence campaigns.

Real Impact powered by MeritB2B

“We know that targeting the right customer at the right time is critical to success, so we are developing our products to help facilitate this process,” said RK Maniyani, Chief Technology Officer, True Influence. “Working with the Trade Desk made sense because its targeting and optimization capabilities enable us to give our customers the best opportunities to accurately target potential buyers with automated ads across high-quality inventory.”

Under the new partnership, Trade Desk will be the primary media purchasing platform for executing automated campaigns purchased through True Influence’s DisplayBase® integrated B2B media management product. DisplayBase combines True Influence B2B marketing expertise and dedication to customer value with advanced targeting, retargeting and optimization technologies, all within the framework of an integrated True Influence Marketing Cloud™ platform. The Trade Desk platform includes access to a Demand Side Platform (DSP) and a Data Management Platform (DMP) that enables True Influence to make better use of Intent Data and Account-Based Marketing (ABM) data to run automated campaigns. Additionally, it supports improved reporting and targeting capabilities for DisplayBase requests and helps improve DisplayBase campaign setup response times and reporting availability.

DisplayBase is an integrated campaign management solution for optimizing real-time display software. It provides access to premium ad inventory with global reach, and advanced audience management and targeting features to ensure that marketing spend has maximum impact throughout the buying journey. True Influence also has a team of experienced professionals to help design each plan and optimize campaigns for peak performance.

About the real effect
Powered by MeritB2B, True Influence is a leader in identifying, processing and delivering relevant signals of buyer intent in the B2B marketplace. Our proprietary approach to identity analysis and intent signal analysis is unique in that we collect and categorize the content consumption behaviors of online decision makers. The combined powers of MeritB2B and True Influence provide full-funnel B2B data, identity graph capabilities, ABM, and order generation solutions. We expertly leverage privacy-compliant data, technology and content to drive high-impact marketing campaigns to help win new business for our global customers that include established brands such as IBM, Microsoft and Cisco. For more information, visit True Influence at

About Trade Office
Trade Desk™ is a technology company that empowers ad buyers. With our self-service and cloud-based platform, ad buyers can create, manage and optimize digital ad campaigns across ad formats and devices. Integrations with data and inventory partners and major publishers ensure maximum access and decision-making capabilities, and enterprise APIs enable custom development on top of the platform. The trading desk is headquartered in Ventura, California, and has offices throughout North America, Europe, and Asia Pacific. To find out more, visit or follow us on Facebook, TwitterLinkedin and YouTube.

Media contact:
real effect
Marisa Japczynski Farvoni
[email protected]

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