The Importance of Customer Experience Observability

Determine How Test Data Will be Used to Improve Reliability

Detecting issues early also requires precision and intentionality that answers questions like: What data will be collected? Who will own and examine the data? Why does that data matter to our business? Being able to analyze, organize, manipulate and share test data helps DevOps teams have greater ownership and oversight over information that’s constantly coming in.

DevOps organizations benefit from using a platform that centralizes all voice call test data for the entire team so that nothing is missed, and the data can cover a wide array of use cases. Typical test datasets might include information on factors such as customer persona labels (for example, Gold, Silver and Bronze customers or labels by Line-of-Business), order status or payment methods. A centralized monitoring and testing platform allows DevOps teams to create and import comma Separated Values ​​(CSV) files to create a test dataset for a specific IVR and then use it to test the organization’s other IVR systems to save time by not re-creating it manually . It’s also important for internal teams to be able to track who is modifying test data, when it’s being modified and which test cases are using specific datasets.

Dedicate an Executive Champion of Customer Experience

Eighty-four percent of businesses that focus on improving CX report an increase in revenue. Executive investment in CX is critical here and considering the ROI, should not be a difficult sell. To go even further, businesses should consider establishing a leadership role that is responsible for proactively addressing CX and reliability.

For CX digital transformation initiatives to succeed, they must be led by an executive leader who can champion the need to drive cultural change and strategic investments. Appointing an executive to this role will ensure that CX initiatives aren’t siloed from DevOps teams, but also from the rest of the enterprise, including sales, marketing, operations and more.

Some organizations choose to create an entirely new chief CX officer role so that the leader can give their full attention to CX transformation initiatives, processes and technologies. Others, depending on the company’s organizational structure, may decide to appoint these responsibilities to the current COO, CIO or CMO. Whatever the decision, the digital transformation leader must have broad authority that covers budget, people and processes in order to be effective in their role.

Focusing on observability within customer experience technology will help organizations improve their reliability as a brand. With greater observability and automated testing capabilities, DevOps teams will be empowered to innovate faster and deliver higher-quality solutions that will improve customer interactions and solidify brand loyalty for years to come.

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