Redgate Software to Switch to Subscription-Based Model

Redgate Software, a provider of Database DevOps solutions, joins other business software providers such as Microsoft, Sage and Adobe, in moving to a subscription model first.

As of January 2022, the majority of its product portfolio will be offered on a subscription-first basis, rather than just a perpetual license agreement.

Redgate already offers products like Flyway, Redgate Deploy, and Data Masker upon subscription, and has recently piloted subscription offerings for SQL Prompt and SQL Monitor products, which new and existing customers have widely welcomed.

Switching to a subscription lowers upfront costs, provides instant access to the latest features and security upgrades, and gives customers a more transparent and comprehensive pricing with support included, according to the seller.

This pricing approach is the same for enterprise solutions sales or sales of DBA tools and developers, bringing consistency in pricing terms along with annual subscriptions.

For many businesses and organizations, the main driver will be moving capital expenditure (CapEx) costs from the balance sheet into lower, more manageable and predictable operating expenses (OpEx).

For others, it will be stable budgets over the medium to long term with no large unexpected calls for cash flow, the company said.

“By default, simplicity is part of the subscription model agreement. There is one annual subscription that facilitates planning, budgeting, and increasing or decreasing the number of licenses in use,” said Tom Austin, Redgate’s Director of Customer Success. This in turn places an obligation on us to ensure that the program continues to keep pace with the changing technological and security environment, and deliver the benefits that customers truly expect.”

Redgate has already announced the transition to the subscription-first model to its existing customers, and is working with them to transition to the model in the easiest way possible.

For organizations with well-established internal operations tied to CapEx budgets, perpetual licenses are still offered.

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