Precisely Signs Definitive Agreement to Acquire PlaceIQ

Powered by Precisely, a provider of data integrity software, Clearlake & TA Associates has signed a definitive agreement to acquire PlaceIQ, a data and technology provider that supports marketing and business decisions through location-based consumer insights. Financial terms were not disclosed.

The acquisition of New York-based PlaceIQ expands the micro-data integration portfolio to include mobile location data while also providing customers with broader access to enterprise-grade data management solutions, including data management, data enrichment and additional location data features.

“Today’s businesses are looking to make better decisions with data they can trust. Precisely offers a unique suite of software and data solutions to help companies achieve data integration and improve decision making,” said Josh Rogers, CEO of Precisely. PlaceIQ encourages our portfolio to deepen its value proposition by providing our clients with market-leading data on consumer behavior. We look forward to accelerating the PlaceIQ decade of innovation, as we offer new ways for organizations to improve the accuracy, consistency and context of their data. “

The combination of PlaceIQ’s behavioral location intelligence with global geolocation products Precisely will create an industry-leading enterprise solution to better connect real-world measurement with business decisions. With this acquisition, Precisely says it is strengthening its strategy to develop new products that improve enterprise operations, provide better insights through data, and enhance the end-user experience for customers.

“This is a huge opportunity for PlaceIQ to further connect site intelligence to the marketing ecosystem through our comprehensive industry partnerships and proven integrations,” said Duncan McCall, CEO and co-founder of PlaceIQ. Accurate demographic data and mapping, along with a passion for tackling the toughest data integrity issues, is a great fit for PlaceIQ and our clients. We believe our industry-leading offering will be taken to the next level by meticulously guiding investment and enterprise. “

For more information, go to www.placeiq.com and www.precisely.com

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