Manage all Your Marketing Campaigns Like a Pro in 2022

Planning your big business in 2022? Why not take advantage of the New Year spirit and develop new marketing strategies for your business? Stackby is here with all the info you need on how to run all your marketing campaigns in 2022 like a pro. This blog starts with five creative tips for managing your marketing campaigns effectively and introduces you to the four types of marketing campaigns. So let’s get started!

What is Marketing Campaign Management?

A marketing campaign identifies a set of activities or strategies that you want to adopt to promote your business. It helps build trust with your target audience and helps them understand how your business brings value to them. Generally, a marketing campaign is planned and designed around a particular initiative. For example, you might want to:

  • New product launch
  • Attract more traffic to your website
  • Looking for new clients
  • Retention of old customers
  • Promote your brand through different channels

Campaign management in marketing includes various tasks that help in planning, executing and tracking all your marketing efforts. The marketing campaign is managed from the beginning of the marketing campaign to its end.

Marketing Campaign Tracker

Read more: 5 Steps to a Strong Marketing Management Process for Your Team

How to effectively manage marketing campaigns

Let’s face it! Managing your marketing campaigns can sometimes be nerve-wracking. Tracking all the important marketing KPIs and making sure that your campaign management is progressing toward your ultimate marketing goals is sometimes a challenge. Here are some useful tips that will help you manage your marketing campaigns effectively:

  1. Define your marketing goals

When you start creating your marketing campaigns, make sure you set some tangible goals. You must have some measurable goals to track and measure the success of your marketing campaign. For example, your campaign objective can be an effective ad and you can track CTR to measure ads performance. Likewise, the goal of your campaign can be to find new subscribers and you can measure this by monitoring your conversion rate. This way, you will have a clear idea of ​​which marketing tactic to choose for your campaign.

2. Select your target audience and channels

It is the most important part of campaign management. You need to know who your target audience or potential customer is and for that, you need to define your audience personality. Personality is a representation of the target audience in terms of demographics (age, gender, income level, education, etc.), behaviors (goals, values, habits, etc.) and needs. It helps you understand where the potential customer, target audience, or social media channels to target are located.

For example, if you sell insurance, you can find potential customers on Facebook. If you sell software, your target audience may search for you on review sites like G2 or search engines like Google. Not only that, you must create marketing content that relates to or appeals to your target audience. This way you can ensure the success of your marketing campaign.

3. Determine the measurement of KPIs

You can consider this step as part of the goal setting process we discussed above. Marketing KPIs or KPIs are measurable values ​​that help measure the success of your marketing campaign. While defining your campaign goals, you should also choose relevant marketing KPIs that will help you measure your goals. Some of the common marketing KPIs that marketers use are:

  • click rate
  • conversion rate
  • ROI
  • impressions
  • CPC
  • Conversion cost and many more.

4. Correct operation setting

Now is the time to set up a workflow that helps you automate repetitive tasks and filter the right information you need. In other words, you need a campaign management tool that helps your team collaborate in one place and track the right KPIs. Here, you can trust Stackby without any doubt. With over 25 unique column types, different views, and pre-built API connectors, we have a full suite of ready-made marketing templates for you. You can also check out how to set up automated Google Ads reporting, Facebook Ads reporting template, and create a custom marketing campaign management system for your brand or agency.

5. Plan your resources

Your team, budget, and schedule for a marketing campaign also play an important role in its success. Make sure to consider all of them so that you can effectively manage your marketing campaign.

Read more: 5 Marketing Campaign Templates to Keep Your Marketing Teams on Track

Types of marketing campaigns

Marketing campaigns can be of different types based on your business goals, requirements, target audience, resources, and marketing channels. You must decide which marketing campaign you need to run your business. Here are four types of marketing campaigns that are worth knowing about for every online business these days.

Content Marketing Campaigns

A content marketing campaign outlines a series of efforts to attract an audience and promote your business through informative, engaging, and engaging content. You can create blog posts, ebooks, videos, newsletters, how-to articles, case studies, guides and more to run a successful content marketing campaign.

Here’s how to use Stackby at every stage of managing your content marketing campaigns:

I. Planning The planning phase of a content marketing campaign includes a variety of tasks such as creating content calendars, defining key keywords, brainstorming content ideas, and more.

Stackby not only helps you maintain a content calendar, but you can also handle the entire process of keyword research on Stackby through SEO APIs. These include SerpStat, Moz, Ahrefs, and SEMRush, with these APIs you can fetch keywords, rich SEO metrics, keyword tracking, and SEO performance in one place.

Secondly. Implementation and cooperation At this point in content management, you need to manage your entire line of content marketing operations with your teams. Stackby offers real-time collaboration where all of your team members stay on the same page and do their individual tasks.

Third. Reporting – Reports are essential to managing every campaign. With Stackby, you can create real-time reports that clearly visualize your content distribution and engagement. You can automate reporting with the help of SharedCount API on Stackby.

Read more: Best strategies to improve the productivity of your marketing agency

digital content calendar

Research in marketing campaigns

If you want to get online presence and traffic through paid and unpaid strategies on search engines like Google, Bing, etc., then you are running a search marketing campaign. They are generally divided into two categories: pay-per-click (PPC) or pay-per-click (PPC) advertising, and search engine optimization (SEO) or search engine optimization.

Competitor backlink analysis

Google Analytics Reports

Let’s see how you can plan, implement and track a search marketing campaign using Stackby.

I. Planning – At the planning stage, you should do a keyword research specifically to search and get a ranking on Google. The Google Search Console reporting template can be very useful for monitoring your site’s organic performance on Google.

Secondly. Implementation and cooperation At the implementation stage, you can use the selected keywords and create search-optimized blogs, articles, videos, etc. You can use on-page SEO APIs like Google PageSpeed ​​API and measure the performance of your marketing content.

Third. Reporting – Now, you can track reporting everything about your website in your streams. Keep track of your reports in the paper. Use Youtube API for video analytics and reporting, on-page SEO APIs like Ahrefs and Google PageSpeed ​​for on-page performance reports, and off-page APIs like backlinks via Ahrefs and SEMRush for off-page SEO reports and competitor analysis.

Social media marketing campaigns

Social media marketing campaign focuses on promoting business through social media channels. Such a campaign focuses on how to influence people with a particular social media platform. Managing a social media campaign may include various things like getting direct feedback from your audience, increasing brand traffic, increasing sales through ads, etc.

I. Planning – This stage deals with setting goals for your social media campaign, deciding which social media channels to choose, research, and creating a social media calendar to define milestones and schedule for your campaign. Stackby also provides a social media layout and design template that you can use to amplify your business’s social media presence.

Secondly. Implementation and cooperation Now, at this point, you have to collaborate with the whole team and carry out the tasks that you have planned. For example, creating posts, managing checklists, setting start dates, creating link channels, adding assets, etc., Stackby’s social media calendar can be very useful and can be used to manage your entire social media marketing campaign in place. One.

Third. Reporting – You should measure the effects of your social media marketing campaign efforts and see if your current strategies are working properly. Use Stackby’s Twitter, Instagram, LinkedIn, and Facebook Posts APIs to bring important metrics for your social media reports in one place.

Calendar and social media reports

Paid advertising marketing or digital marketing involves marketing strategies in which a company targets its potential customers based on their interests, intentions, or past interactions with a brand. They may include SERPs, social media platforms, or websites.

I. Planning – At this point, you need to decide on the budget, the channels on which the marketing campaign should be conducted, the campaign ad groups, and the target audience. Use the ad campaign planning template to get started with managing paid ad marketing campaigns.

Secondly. Implementation and cooperation Run your entire Stackby paid advertising campaign and work in real-time collaboration with your team. Set reminders or send notifications to your team members, create captions and assets like videos and graphics, set up ad accounts, and more.

Third. Reporting – Measure the performance of paid advertising campaigns with real-time reporting. Connect Google Ads (via Google Analytics), LinkedIn Ads, and the Facebook Ads API to bring important metrics to your schedule and track them according to your campaign requirements.

Google Adwords Reports

Facebook Ads Reports

Ensure effective campaign management with Stackby

Running different marketing campaigns and keeping track of posts and user data can all get complicated and confusing at times. Marketing managers not only need to work on the planning, execution, and results of each campaign but they also have to make sure that team members work on the same page.

Stackby makes it easy for marketing teams to work together in real time. Organize your campaigns, and connect to relevant marketing APIs that you need to integrate with your campaign management processes. Our marketing templates can help you get started with the design, planning, implementation, visualization and reporting of your marketing campaign efforts. Sign up for Stackby for free today and take your campaign management to the next level.

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