Entrinsik Rebrands Informer’s Embedded Business Intelligence Division

Entrinsik, Inc. Inc., a company that provides intuitive business intelligence services, has rebranded its Embedded Business Intelligence division, expanding the way developers can implement analytics and visualization into their products while providing a faster path to market.

This spring, Entrinsik decided it was time to take advantage of unique and individual marketing to highlight Informer Embedded’s focus in the software development industry. This rebranding is a commitment to solidifying Entrinsik’s position, offer and market direction, according to the seller.

Renaming the Informer Embedded is not just a cosmetic exercise. In addition to the new graphic identity, Tad Buck was recently promoted to Team Manager Embedded. In this position, Tad will be responsible for creating and implementing the company’s embedded analytics strategy, sales, and expansion of Entrinsik’s footprint in the software development industry.

“The rebranding symbolizes our continued growth and focus,” said Doug Lubin, CEO and founder of Entrinsik. “Informer Embedded represents what we do and who we serve. It is more than just new logos and a name; it is an opportunity to innovate and align our purpose with customer needs. Our vision for Informer Embedded is to bring end users connected to data by providing purposeful, self-service analytics within software solutions new, and our mission is to build a better way for our customers.”

For more information on this news, visit www.entrinsik.com.

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