Brittany’s App of the Week: Tasty

By Brittany Lieu, Marketing Consultant at Heinz Marketing What do expert marketers and good cooks have in common? “Mise en place,” which literally translates to “everything in its place.” As Anthony Bourdain elaborates, this french saying explains how the practice of reading is every chef’s secret ingredient. Whether it’s planning the many components of a … Read more

[Deep Dive] An Updated Outlook for the U.S. Economy

Key Takeaways The outlook for the US economy for the balance of 2022 has become more uncertain than it was only a few months ago. Most forecasters now expect slower economic growth, continued low unemployment and slower consumer spending and business investment. High inflation and tighter monetary policy are likely to be the primary drivers … Read more

Top 8 Questions to Quickly Evaluate a Fractional CMO

By Alan Gonsenhauser, Principal & Founder. CMO Interim: nThrive + Linus Health; CMO Executive Advisor nThrive + Precisely When private equity and venture portfolio companies require significant assistance building their marketing organization and infrastructure, where do they start? Do they have the time and resources to hire a full-time Chief Marketing Officer (CMO)? What about … Read more

3 Lead Generation Strategies for 2022

By Cameron Katoozi, Marketing Consultant at Heinz Marketing One of the most common challenges for sales and marketing teams face is generating new leads. So many companies are stuck using their tried-and-true sales tactics, that they haven’t considered what modern channels and strategies consumers use today. Under this new digital landscape that modern B2B customers … Read more

Top 5 B2B CMO Actions to Strengthen Marketing Relevance

Action #1:Cross-functional Alignment with Common KPIs CMOs must develop close relationships with their functional peers, such as the CFO and CSO to drive alignment around growth and customer experience with a common C-suite KPI dashboard. HINT: If you are not measuring customer lifetime value, start Now! More on that below. Marketing’s alignment with key functional … Read more