What Video Metrics Really Matter?

By Mina Guirguis, Marketing Consultant at Heinz Marketing Many B2B marketers have the same Wishlist item that they never get around to doing. That is, incorporating video into their campaigns. Everyone knows the benefits of video content (higher engagement, broader brand awareness, longer website visits) but using a new medium is easier said than done. … Read more

How and Why You Should Perform a Content Audit

By Michelle Voznyuk, Senior Marketing Consultant at Heinz Marketing It’s hard to believe we’re already almost halfway through 2022. Chances are you’re in full swing at this point, launching campaigns left and right in anticipation of hitting your quarterly goals. While I hope you’re seeing the traction you expected, if you aren’t, you’re not alone. … Read more

Lisa’s App of the Week – Kickoff

By Lisa Hey, Director of Business Operations at Heinz Marketing For this week’s App of the Week post, I want to highlight an app that has literally changed my life this year – Kickoff. You might be wondering what a fitness app has to do with business, but if you head back to my latest … Read more

Where to Find Topics for Thought Leadership Content

Consistently producing content that connects with potential buyers remains one of the greatest challenges facing B2B marketers. The need to create content that is relevant for individual business decision makers at every stage of their buying process, to publish content in multiple formats across multiple channels, and to publish new content frequently have combined to … Read more

Cameron’s App of the Week: Clubhouse

By Cameron KatooziMarketing Consultant at Heinz Marketing Most social networking apps follow a simple formula: provide an online platform for people to build connections and expand their network with like-minded people. The most popular social media apps follow this method while all providing their experience through different mediums; Photos, videos, and posts – but what … Read more

Expand Your B2B MarTech Landscape

By Brenna Lofquist, Senior Marketing Consultant / Client Services Operations at Heinz Marketing At Heinz Marketing I split my time between being a Senior Marketing Consultant and Client Service Operations. Within CSOps I am responsible for ensuring our team operates from the same process and templates so that we’re consistent and our work continues to … Read more