By Mina Guirguis, Marketing Consultant at Heinz Marketing Many B2B marketers have the same Wishlist item that they never get around to doing. That is, incorporating video into their campaigns. Everyone knows the benefits of video content (higher engagement, broader brand awareness, longer website visits) but using a new medium is easier said than done. … Read more
By Michelle Voznyuk, Senior Marketing Consultant at Heinz Marketing It’s hard to believe we’re already almost halfway through 2022. Chances are you’re in full swing at this point, launching campaigns left and right in anticipation of hitting your quarterly goals. While I hope you’re seeing the traction you expected, if you aren’t, you’re not alone. … Read more
By Lisa Hey, Director of Business Operations at Heinz Marketing For this week’s App of the Week post, I want to highlight an app that has literally changed my life this year – Kickoff. You might be wondering what a fitness app has to do with business, but if you head back to my latest … Read more
Consistently producing content that connects with potential buyers remains one of the greatest challenges facing B2B marketers. The need to create content that is relevant for individual business decision makers at every stage of their buying process, to publish content in multiple formats across multiple channels, and to publish new content frequently have combined to … Read more
In addition to our Sunday App of the Week feature, we also summarize some of our B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Overcoming Competitive Pressures: “Making” … Read more
By Lauren Bensussen, Senior Marketing Consultant at Heinz Marketing While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. I say this from my own experience over the past 4 years as a consultant for … Read more
By Cameron KatooziMarketing Consultant at Heinz Marketing Most social networking apps follow a simple formula: provide an online platform for people to build connections and expand their network with like-minded people. The most popular social media apps follow this method while all providing their experience through different mediums; Photos, videos, and posts – but what … Read more
Source: The CMO Survey (This month’s Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.) The findings of the latest … Read more
In addition to our Sunday App of the Week feature, we also summarize some of our B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How Leaders Can Control … Read more
By Brenna Lofquist, Senior Marketing Consultant / Client Services Operations at Heinz Marketing At Heinz Marketing I split my time between being a Senior Marketing Consultant and Client Service Operations. Within CSOps I am responsible for ensuring our team operates from the same process and templates so that we’re consistent and our work continues to … Read more