B2B Reads: The Hybrid Era, Building Phenomenal Customer Experience, & the Power of Twitter

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales and marketing posts from around the web each week. We’ll be missing out on a lot of great stuff, so if you find something that you think is worth sharing, please add it to the comments below.

How small businesses can meet and exceed the expectations of a multigenerational hybrid workforce
While there is no one-size-fits-all solution to a mixed workplace structure, small and medium businesses that cater to the diverse needs of their employees will be well-prepared for long-term success. Thank you for the wonderful reading, Eric Yu.

How do algorithm updates affect SEO
Basic updates can be especially painful if your site has web pages ranked on the first page for valuable keywords that then fall to the second page, or worse, stop promoting altogether. So, when it comes to algorithm updates, how exactly should site owners respond? Manik BhanGives a great explanation.

Lessons of learning and development from the epidemic
The pandemic has brought many changes to the way we work and interact within our organizations, and has affected the way employee training is developed, delivered, and evaluated. While many of these ideas were already in place before the pandemic, they have emerged as best practices in the virtual environment and the work-from-home environment. thank you, Stephanie Stoll, for these great ideas.

Six rules for building great customer experiences between businesses
Today’s customers don’t just want great products; They also want high quality experiences that deliver the outcomes that matter most to them. Here are six rules to follow when building great B2B experiences. Thank you for the helpful insight, Monica Quidel.

In the hybrid era, On-Sites are the new off-sites
If your goal is to bring people together in real life at work, you need to design a day that employees don’t want to miss. At the very least, it’s important to be intentional about how you plan your company days in the office, not only to add motivation, but also to make it worth your employees and company’s time. Thank you for the wonderful reading, Erica Keswin.

Empathy: It’s Your Game Changer
Empathy is essential to leadership. It greases the wheel of productivity, boosts loyalty, and creates inclusion. But for leaders, even imagining sympathy is scary. Thank you for the wonderful reading, texture effect.

4 direct sales goals | Sales Strategies
Here are four sales goals you should know. It’s simple and effective and will help you set the right goals and keep you on track all year long. thank you, Colin FrancisTo get great insight.

What makes a powerful mission statement
Over the past several decades, organizational leaders have grown to appreciate the role of purpose in building a thriving company. A strong sense of purpose attracts great talent, keeps them motivated and engaged, and connects them with co-workers to increase collaboration. Here are four elements that make up a strong mission statement. Thank you for the wonderful reading, David Burkus.

Why and how should you name your video content
Visual content continues to rise, but you can exclude an important part of your audience. Follow these best practices to make your videos more comprehensive in 2022. Thank you for the helpful tips, Aaron Beckett.

5 Reasons B2B Should Not Ignore Twitter
Most people think of Twitter as a streaming platform, but it’s actually the best listening platform out there. Creating thought leadership has never been easier. thank you, Hillel KamelA wonderful read.

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