B2B Reads: Full-Funnel Ramp Up, Data Driven Storytelling, & Creating The Greatest Impact

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales and marketing posts from around the web each week. We’ll be missing out on a lot of great stuff, so if you find something that you think is worth sharing, please add it to the comments below.

Do you pull the thread through?
When this sense of detachment arises from work, it is important as leaders that they step over the thread. When we stick to the thread, we reaffirm the story about why we do and make a difference in what we do, through everything we do. Thank you for the wonderful reading, Ebelin group.

If you don’t plan your time, someone else will
Most people are stingy with their money and generous with their time. But why are people so cheap with their money and so waste of their time? This is why it looks retarded. Thank you for the wonderful reading, Nir Eyal.

Why advertisers are ramping up more full-path marketing strategies
At some point, you saturate the acquisition process and there are only so many hanging fruits. It’s time to move from acquisition to mass marketing when you’ve got all the booze you can get and now you need to expand your conversion funnel and attract more people to your brand. Thank you for the wonderful reading, Kimiko McCoy.

In 2022, should B2B content marketers focus more on advertising?
Many B2B marketers focus on “content” rather than advertising, but is this the best thing to do in 2022? Thank you for the wonderful reading, samuel scott.

The data-driven future of storytelling
The head of MIT’s Center for Constructive Communication talks about how data can help storytellers, what future audiences might look like, and why AI cannot replace human creativity. thank you, Deep Roy & Jonathan DunnA wonderful read.

Organizations Need ‘Context Managers’
Context managers are the only ones capable of deconstructing and translating an organization’s primary purpose as well as its overall transformative project into digestible, meaningful and actionable parts of organizational practice. This is why no company can succeed without involving context managers. Thank you for the wonderful reading, Erhard Friedberg.

Developing Brand Image: Chatbots are the secret weapon of B2B marketers
Although the buying decisions made by the B2B audience are often influenced by ROI and longevity unlike fashion data and trends, the basic buying beliefs are the same. Whether it is a B2B or B2C brand, people want to do business with a brand they love and trust. thank you, Jacob LucasA wonderful read.

3 competencies you need to lead this year
The new world of work we face in 2022 requires new leadership competencies. Learn how to develop emotional intelligence and other leadership competencies to help you create real and deep connections with your employees and support their mental, physical, and emotional well-being. Thank you for the wonderful reading, Denise Lee Yeon.

The importance of researching sales prospects before calling
Somehow, as we grew up, we lost the importance of “doing our duty”. However, the risks of doing our homework can be much greater than when we were children. Thank you for the wonderful reading, David Brock.

Simple actions and deep curiosity make the biggest impact
Over the past two years, leaders have been put to the test. Executives everywhere have been forced to rethink, rebrand, restructure, and re-launch. But despite these efforts, companies are struggling to retain and keep employees engaged. thank you, Jim HadanA wonderful read.

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