In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales and marketing posts from around the web each week. We’ll be missing out on a lot of great stuff, so if you find something that you think is worth sharing, please add it to the comments below.
How to thrive in uncertainty: a crisis separate from a predicament
Crises are the things that usually mobilize people to find solutions. The predicaments are a little more difficult. Difference is crucial, and it’s a distinction every leader must understand in order to thrive in the often great challenges of turbulent times. Thank you for the wonderful reading, Larry Robertson.
B2B Marketers: Make Your Email Newsletter A Thing
We think of our email list in a transactional way: a sea of names to guide the sales funnel, a way to turn leads into opportunities. As a result, we create a drip campaign or email sponsorship that actually works. Thank you for the wonderful reading, Dennis Xiao.
Does it have to be perfect or can it be good enough?
There is not enough bandwidth or enough capacity for everything to be perfect. Competing obligations for our time and attention make it impossible to improve every decision or project to an ideal level. Thank you for the great reading, Ebelin group.
Reflect now to create a successful year in the future
Now is a great time to reflect on the past year in order to plan for the next. Here are some great ideas on how to learn from your past, plan for your future, and become a better leader. Thank you for the wonderful reading, Denise Lee Yeon.
How to win in a world with talent shortages and supply chain challenges
From a conversation about talent and supply chain challenges with some of the leaders at Avaya, a cloud communications company that works with some of the world’s largest companies and brands, helping them build experiences for both employees and customers. Thank you for the wonderful reading, Chip Heiken.
Executive Insights: Trends Marketers Should Watch for 2022
Find out what trans executives are seeing in the market this year that warrants the marketer’s full attention. Here are a few of the industry’s top CEOs. thank you, Kylie HoltgrenA wonderful read.
B2B Buyers and Sellers put digital commerce on a faster track
According to a McKinsey & Co survey, market pressures from the pandemic have accelerated B2B’s shift to e-commerce, and many buyers are likely to switch suppliers and seek performance guarantees. Thank you for the wonderful reading, Mark Brohan.
The new year brings more intense cooperation for players between companies
B2B brands are still struggling to get the most out of their suite of marketing techniques. But that is starting to change, as companies put in place more collaboration-based strategies. Thank you for the wonderful reading, Mary Griffin.
5 things emotionally intelligent managers do differently
Successful managers of the future will not be described as competent or agile, but as something less predictable: passionate. These managers will show more empathy towards workers and their needs, both in and out of the office. Thank you, Liz Foslin, for a wonderful read.
Transforming companies when markets start to change
Executives who spot signs of significant market shifts need good data to convince stakeholders that their companies must change. But by the time the data about disruptive trends is public, opportunities have shrunk or disappeared, and their companies may be running on burnt platforms. How can leaders build the conviction to act before the evidence is all too clear? Thank you for the wonderful reading, Siren TipsAnd Scott D. Anthony, And Utsav Bhatt.