B2B Reads: B2B Communications, Adapting to Buyer Behavior, & Being a Risk Manager

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales and marketing posts from around the web each week. We’ll be missing out on a lot of great stuff, so if you find something that you think is worth sharing, please add it to the comments below.

5 Best Practices for B2B Communications
Business communication isn’t a rocket science, and you can understand it relatively quickly once you get a feel for how business relationships work. Here are the five best practices for business-to-business communication. Thank you for the wonderful reading, Alexa D’Agostino.

Why the death of third-party cookies is actually a recent advertiser’s dream
As marketers around the world are concerned about the imminent demise of the third-party cookie, the discontinuation can indeed create valuable new opportunities to create relevance, deliver personalized and effective messaging, enhance performance and measure impact. Thank you for the wonderful reading, Tim Jones.

100+ Content Marketing Trends and Predictions for Success in 2022
For nearly two years, content marketers have been shifting gears, switching focus, implementing 360s, and weathering turbulence, and it often feels like we’ve created an entirely new storm category. Should we bother trying to predict the patterns that will sweep our industry in 2022? Thank you for the wonderful reading, Stephanie Stahl.

The 10 Sales Behaviors That Are Deal-Breaking For B2B Buyers
Based on recent research by Korn Ferry, B2B buyers say the sales behaviors that are the biggest deal-breakers are when a salesperson doesn’t understand their business, talks a lot, and isn’t supportive after the sale. Thank you for the wonderful reading, Ayaz Nanji.

Employers are putting up “stay” interviews as a record for Americans who leave a job
To keep employees happy, more companies are turning to one-on-one meetings to give key people the opportunity to talk about what is or isn’t working in their current jobs. Thank you for a great read, Martha White.

4 Ways Executives Can Adapt to Buyer Behavior
Here are 4 factors to consider as you re-imagine better ways to communicate and interact with customers and prospects. Thank you for the wonderful reading, Joe Galvin.

How do you convince yourself to do the hard things?
When we feel overwhelmed, our brains want to save mental energy by directing our focus to readily available, memorable information to help us make decisions quickly. We often do this by following our intuition and making our best guess. Thank you for the great reading, David Rock.

Advantages and Disadvantages of Intellectual Leadership
Successful thought leadership must be recognized as being authentic, original and covering relevant topics and trends in the industry. Many potential thought leaders fail to properly engage with audiences because their messages are not designed enough to resonate. Thank you for the wonderful read, Marie Nguyen.

3 ways to add creativity to your writing
Did you lose your copy of Zingha? Struggling to bring some magic to your next project or letter? Looking for a way to turn a boring search into an engaging story? you are not alone. Deadlines and dry topics can drain energy from anyone’s writing over time. Thank you for the wonderful reading, Brian Bateman.

Why every leader needs to be a risk manager
Thinking about risk is the responsibility of every leader. Here are five ways to engage the entire organization in proactive risk management. Thank you for a wonderful read, Princess Castlebury.

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